Mattel Launches Gender Neutral Doll Collection

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Mattel Launches Gender Neutral Doll Collection


Since Mattel, an American toy company, launched the first Barbie doll, it has only been releasing dolls with the same features: a girl with white skin, blond/black hair, and a slim body. In recent years, Mattel has been trying to expand its offering beyond the traditional Barbie dolls. For instance, the company introduced a new black Barbie doll who uses a wheelchair at the New York Toy Fair earlier this year. Fans of Barbie praised the company for the black doll, who also wears her natural hair, since it celebrates diversity as well as realistic expectations of beauty. 


Photo Credit: Daily Mail


This 2019, Barbie, whose name comes from a shortened version of Barbara, celebrates its 60th birthday. As part of the celebration, the company launched a new line of dolls that are gender-inclusive. The Daily Mail, a British daily middle-market newspaper published in London in a tabloid format, reported that this is their response to what modern children are asking for – they don’t want their toys dictated by gender norms. 


Photo Credit: Daily Mail


The Creatable World Character Kit consists of six 'customizable' dolls, with six different skin tones available. It features dolls with different body types, hair colors, eye colors, skin tones, and hairstyles as part of Mattel's ongoing bid to create inclusive toys that children can identify with. Kim Culmone, senior vice president of Mattel's doll design, said, “We're hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play.”


Photo Credit: Daily Mail


Culmone added that it is time to create a doll line free of labels since the world continues to celebrate the positive impact of inclusivity. “Through research, we heard that kids don't want their toys dictated by gender norms. This line allows all kids to express themselves freely, which is why it resonates so strongly with them,” she said. The doll kits come at a recommended retail price of $29.99 (£34.99).




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