Fashion Brand Faces Massive Backlash After Releasing Mass Shooting-Themed Hoodies

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Fashion Brand Faces Massive Backlash After Releasing Mass Shooting-Themed Hoodies


Mass shootings regularly happen in the US. Its deadliest shooting happened in Las Vegas on October 1, 2017, killing 58 people. This was followed by the Orlando shooting on June 12, 2016, killing 49 people at a gay nightclub, and the Virginia Tech shooting on April 16, 2007, where 32 people were killed by a student. The issue of gun violence is indeed something people should talk about. However, a fashion brand took a new but distasteful approach.


Photo Credit: (via Bored Panda)


According to Bored Panda, a leading art, design, and photography community for creative people, the brand Bstroy recently introduced its 2020 spring clothing collection at a fashion show. But their new collection is different as it is a series of bullet-ridden school sweatshirts. The hoodies featured the names of schools of infamous shootings, including Marjory Stoneman Douglas, Virginia Tech, Columbine, and Sandy Hook. It was reported that 17 people were killed at Marjory Stoneman Douglas High School, 32 at Virginia Tech, 13 people at Columbine High School, and 26 at Sandy Hook. 


Photo Credit: (via Bored Panda)


The brand’s new clothing line provoked waves of outrage from people all over the country. According to them, Bstroy’s collection was ‘unethical’ and ‘wrong’. However, some also defended them, saying that it was meant to create outrage and generate publicity for the gun problem in the US. 


Photo Credit: (via Bored Panda)


CBS News, the news division of American television and radio service CBS, reported that survivors of the massacres were outraged. They posted comments on the brand's Instagram account. "As a Sandy Hook family, what you are doing here is absolutely disgusting, hurtful, wrong and disrespectful," one wrote. 

In a statement, Brick Owens, co-founder and designer of Bstroy, said, “Sometimes life can be painfully ironic. Like the irony of dying violently in a place you considered to be a safe, controlled environment, like school. We are reminded all the time of life’s fragility, shortness, and unpredictability yet we are also reminded of its infinite potential.”




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