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The Psychology Behind Different Colors

Colors have a positive effect on individual's emotions and moods / Photo by Elenathewise via 123RF

 

There are four psychological primary colors - red, blue, yellow, and green. They relate respectively to the body, the mind, the emotions and the essential balance between these four. Experts believe that the colors could have a positive effect on the individual’s emotions and moods. The psychology of color is based on the mental and emotional effects that colors have on sighted people in all facets of life. There are some very subjective pieces to color psychology as well as some more accepted and proven elements.

In art therapy, color is often associated with a person’s emotions. Color may also influence a person’s mental or physical state. Studies have shown that some people looking at the color red experienced an increase in their heart rate, which then led to additional adrenaline being pumped into the bloodstream. Very well Mind defined emotions is a complex psychological state that defines a person’s everyday life. Emotions define his/her emotions and involve components such as subject experience, a physiological response, and a behavioral or expressive response. Emotion is any conscious experience characterized by intense mental activity and a certain degree of pleasure or displeasure

Emotions are complex. According to some theories, they are states of feeling that result in physical and psychological changes that influence a person’s behavior. The physiology of emotion is closely linked to the arousal of the nervous system with various states and strengths of arousal relating, apparently, to particular emotions. Emotion is also linked to behavioral tendency and extroverted people are more likely to be social and express their emotions, while introverted people are more likely to be more socially withdrawn and conceal their emotions. It is often the driving force behind motivation, positive or negative.

On the other hand, color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors can also enhance the effectiveness of placebos. For example, red or orange pills are generally used as stimulants. Color can indeed influence a person, however, it is important to remember that these effects differ between people.

Color Theory and Psychology

In a web post shared by Invaluable.com, they mentioned that color theory is a term used by experts in arts and design in order to describe the guidelines which were used in making an excellent piece of artwork. This term was referenced by Italian humanist, author, and artists Leon Battista Alberti in 1435 and was later used by the famous artists such as Leonardo da Vinci and Isaac Newton provided a much detailed understanding of the color theory through the use of the color wheel.

In the visual arts, color theory is a body of practical guidance to color mixing and the visual effects of a specific color combination. The foundations of the pre-20th-century color theory were built around “pure” or ideal colors, characterized by different sensory experiences rather than attributes of the physical world. This has led to a number of inaccuracies in traditional color theory principles that are not always remedied in a modern formulation.

 

Colors is an important part of marketing and branding / Photo by Getty Images

 

Color psychology is also widely used in marketing and branding. Many marketers see color as an important part of marketing because color can be used to influence the consumer's emotions and perceptions of goods and services. Companies also use color when deciding on brand logos. These logos seem to attract more consumers when the color of the brand logo matches the personality of the goods or services. Color Psychology Meaning gave an example of how color could define someone’s implication and how it influences them.

The color black is always connected with negativity, death and even elegance. Rich people use black suits when attending business conferences to show their formality and power to their colleagues. The color black could also hide things and absorb other colors which are why psychology experts also associate it with mystery. While the color blue is also one of the most popular colors in web design because it is the color of trust. It is the color of calm and serenity, and as such inspires security and a feeling of safety.

Darker blue tend to be more somber, heightening the security aspects, which makes them an excellent choice for professionalism. Trust is essential for financial advisors so most of the huge business firms are using different hues of blue for their companies.

As a dominating color, red adds gravity and heightened awareness - quite literally, as the color increases blood circulation, breathing rates, and metabolism. Red can take on a variety of meanings, associated with both love and war, but the unifying factor in all meanings is a sense of importance. Red is a color best used cautiously. Its knack for attracting attention makes it a priceless tool for designers but used excessively it will inhibit relaxation.

 

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